Add Video To Your Photography Business
Why You Should Add Video to Your Photography Marketing
As a photographer, I am always trying to find ways to stay up-to-date with current trends in marketing, products I
offer and how I communicate my value to clients. Right now, video is taking over the internet and if you aren’t
currently using video, you are not only missing out on financial opportunities, but you are being left behind by clients.
Statistics show that including video on a landing page can increase conversion rates by 80%?
And 92% of mobile video consumers share videos with others?
Most people find it easier to form an opinion by watching a 30 second video than by reading content on your website.
That being said, we are photographers – not videographers and getting in the habit of taking video of
every session can be daunting. We will discuss some easy ways to include video in what you are currently doing
to help make that transition to video and why you should make the transition as soon as possible.