BTB Summit - The Focus Tour

Take a step back and focus on your foundation!

How is your lighting, posing, photoshop, marketing, sales, website skills? To be a pro in the industry, you can't forget the basics!

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Planning Destination Shoots

CJ Bryant
In this class Curtiss will discuss how to plan your destination shoots. He will discuss how he get clients on board to travel for their session, how to navigate the web to find the best travel deals and the gear that he brings to make it all happen. This class will cover the basics of destination shoots so you can start offering them to your clients.

How To Build A Killer Photography Website

John Krazmien
Having an amazing photography website isn’t hard. Just get some great photos, put them online and then: boom! Instant business, right? Well … not quite. Without a clear strategy behind your choices, you could be wasting a lot of time, energy, and money while seeing little return. Join us as we explore what makes an ideal photography website, essential features and information you need to succeed, and how to put everything together quickly and easily.

Finding Your Path to Success!

Pete Wright

Marketing and the Legacy Studio

Al Behnke
Behnke Photographers is currently in its 3rd generation of crafting high end wall portraits for multi-generational clients. We have created a marketing plan that combines traditional marketing techniques that have sustained us for over 60 years with modern social media and e-marketing techniques. Our goal is not only to attract new clientele, but to focus on retaining our current clients for generations to come

Basic Posing Techniques

Bert Behnke

Worth a FORTUNE but no one knows! The psychology of communicating value

Joey Thomas

If you didn't believe you are worth something, you wouldn't be here. The truth is, you are worth A LOT more than you let on, so it's time your clients felt the same way!

Join us as we dive into the mind of the consumer and decode the mystery of value. Understand the psychology behind WHY people buy and WHO they want to give their money to. Learn one major psychological principle that will have you selling beyond what you've imagined without ever actually selling. YOU are designed for excellence, to create, to exceed all expectations. Understanding the mind of those you serve will allow you to elevate your branding, your message and your value to incredible heights.

Changing the Game - 9 tips every volume photographer must know.

Rodney Getz
From the time you walk into the boardroom until you make your final delivery of products you need to know how to differentiate yourself from the competition. Whether that is a mom with a camera or another seasoned professional, getting a new job and retaining current contracts depends on you “Changing the Game”.

During this presentation, you will learn nine new tips that will change your game in volume sport. Some of the topics will include:

·         Boardroom presentations

·         Photo day organization

·         Banner programs

·         and much more

Organic Studio Lighting Basics

Kevin Focht
Most photographers tend to be afraid of studio lighting and shy away from it. Once you get your head wrapped around some simple techniques, I promise you won't be scared.

Let Kevin show you how he ‘organically’ lights his subjects. It's easy and logical and a non-scary way of lighting. Lighting is easy, you just need to learn to see organically.

The Strength of a Good Workflow

Tara Ruby

Beyond Actions, Supercharging Workflow

Scott Detweiler

The Portrait Language

Don Chick

Rainstage

Shawn Jones
Join Willard & Shawn Jones for a quick and easy #RainStage shoot and see how simple it is to both build and shoot your very own rain stage. Using less than $40 worth of plumbing supplies, and an unused garage behind the studio, they have managed to create a functional and highly sought after experience for their senior clients.

Instagram v. Snapchat: How to win on both platforms

Josh Fisher
How is your social media presence? Are you posting too little or too much? Josh will go over why Instagram and Snapchat can give you and your studio bigger exposure and understand how to execute it effectively!

LESSONS